SONY TEN 1 (previously Ten 1 and Ten Sports) is the most watched sports channel by far across the sub-continent. Recent viewing data shows that the channel enjoys over 50% share of viewing of sports channels in India and the pattern is repeated across the region.

SONY TEN 1 has acquired exclusive rights in various regions for many exciting sporting properties, including all international cricket from Pakistan, Sri Lanka, the West Indies, Sharjah and Morocco; all premier hockey tournaments of FIH (the International Hockey Federation); US and Indian Open tennis; Uefa Champions League and other league football from Italy and Germany; the US PGA Golf Championship, the European, US and Indian PGA Tours; some of the richest horse races in the world, the MotoGP, as well as the highly popular WWE wrestling. With recent event acquisitions, the channel also features live football matches from Spanish La Liga and Italian Serie A.