Zee Cafe, a 24-hour English general entertainment channel, was launched in March 2000. The channel is one of the most widely viewed English channels in India. It has today garnered a sizeable market share of the English viewing and speaking audience.

Since inception, Cafe has focused on sourcing the best international software relevant to Indian taste and preferences. Research indicated that Indian audiences prefer to follow soaps and comedies on a daily basis rather than weekly. Hence, the best of our programmes have been stripped from Mon-Thu or Mon-Fri. depending on the time-band.
It has constantly sought to sustain a platform providing mass appeal programs in the lighter vein mixed with superlative comedies and dramas. That's apart from blockbuster programs like Friends and Sopranos.