Zee Cafe, a 24-hour English general entertainment channel, was launched in March 2000. The channel is one of the most widely viewed English channels in India. It has today garnered a sizeable market share of the English viewing and speaking audience.

It has constantly sought to sustain a platform providing mass appeal programs in the lighter vein mixed with superlative comedies and dramas. That's apart from blockbuster programs like Friends and Sopranos.