MAX, India’s No. 1 Movies channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events.
Some of the on-air movie properties of MAX, such as ‘Sunday Housefull’, ‘Ab Tak Bachchan’ and ‘Maha Movie’ have become a favourite staple diet of millions of viewers in India. Launched in 1999, MAX is today the fastest growing movie channel, reaching out to over 45 million households in India.
With Extraaa Innings, MAX changed the rules of cricket presentation in India during the ICC Cricket World Cup 2003, and made it an entertaining affair that set viewership records. MAX now also boasts of the much-talked about DLP IPL feather to its hat.